At Lovelie Links, we believe that jewelry is more than just an accessory—it’s an experience. Founded by Natalie Shah, our boutique pop-up specializes in custom-curated permanent jewelry designed to create lasting memories. What started as a personal love for a permanent anklet turned into a passion-driven business focused on creating meaningful connections with our clients.

What sets us apart is our dedication to the experience, not just the jewelry. When you visit us, you're not just purchasing a piece of jewelry—you’re stepping into a warm, welcoming environment where you can relax, treat yourself, and leave feeling empowered. Each piece we create tells a story, whether it's incorporating a family heirloom into a new design or crafting a bracelet that symbolizes a special bond.

As a rapidly growing industry, permanent jewelry can seem overwhelming, but we’re here to make it personal and exciting. With a background in retail and event management, Natalie has built a business that thrives on community, collaboration, and education. We take pride in not only serving our clients but also supporting fellow small business owners.

Passion, dedication, and hard work. At Lovelie Links, we put our heart into every piece we create, ensuring that each client walks away with more than just jewelry—they leave with a lasting experience.